{"id":38,"date":"2019-01-31T22:35:31","date_gmt":"2019-01-31T19:35:31","guid":{"rendered":"http:\/\/demo.safirtema.com\/neva\/turkiyede-otel-dolulugu-2018de-yuzde-662-oldu\/"},"modified":"2019-02-04T23:14:30","modified_gmt":"2019-02-04T20:14:30","slug":"turkiyede-otel-dolulugu-2018de-yuzde-662-oldu","status":"publish","type":"post","link":"https:\/\/habergunleri.com\/index.php\/2019\/01\/31\/turkiyede-otel-dolulugu-2018de-yuzde-662-oldu\/","title":{"rendered":"T\u00fcrkiye’de otel dolulu\u011fu 2018’de y\u00fczde 66,2 oldu"},"content":{"rendered":"

T\u00fcrkiye Otelciler Birli\u011fi (T\u00dcROB), T\u00fcrkiye’nin ortalama otel doluluklar\u0131n\u0131n ge\u00e7en y\u0131l 2017’ye g\u00f6re y\u00fczde 9,6 art\u0131\u015fla y\u00fczde 66,2’ye, oda gelirlerinin y\u00fczde 16,9 art\u0131\u015fla 46,6 avroya, ortalama oda fiyat\u0131n\u0131n da y\u00fczde 6,6 art\u0131\u015fla 70,4 avroya y\u00fckseldi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n

T\u00dcROB’dan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, olumlu bir y\u0131l\u0131 geride b\u0131rakan konaklama sekt\u00f6r\u00fcnde doluluk, oda fiyatlar\u0131 ve gelirlerde ibre y\u00fckseli\u015fe i\u015faret etti.<\/p>\n

D\u00fcnya \u00e7ap\u0131nda veri ve analiz \u015firketlerinden STR’nin T\u00dcROB i\u00e7in haz\u0131rlad\u0131\u011f\u0131 Aral\u0131k 2018 \u00dclke Performans Raporu\u2019nda yer alan verilere g\u00f6re, 2018 y\u0131l\u0131nda oda gelirlerinde ve otel doluluklar\u0131nda en y\u00fcksek art\u0131\u015f\u0131 ya\u015fayan \u00fclke T\u00fcrkiye oldu. Buna kar\u015f\u0131l\u0131k hen\u00fcz Avrupa ortalamas\u0131 yakalanamad\u0131.<\/p>\n

2018 y\u0131l\u0131nda Avrupa ortalamas\u0131 oda fiyat\u0131nda 114,4 avro, oda gelirlerinde 80,6 avro, dolulukta ise y\u00fczde 72,4 olarak \u00f6l\u00e7\u00fcld\u00fc. T\u00fcrkiye’de ortalama otel doluluklar\u0131 ge\u00e7en y\u0131l 2017’ye g\u00f6re y\u00fczde 9,6 art\u0131\u015fla y\u00fczde 66,2’ye, oda gelirleri y\u00fczde 16,9 art\u0131\u015fla 46,6 avroya, ortalama oda fiyat\u0131 da y\u00fczde 6,6 art\u0131\u015fla 70,4 avroya y\u00fckseldi.<\/p>\n

\u0130STANBUL VE ANTALYA Y\u00dcKSEL\u0130\u015eTE <\/strong>
\nOcak-Aral\u0131k 2018 d\u00f6neminde \u0130stanbul\u2019da doluluk oran\u0131, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 12,7 art\u0131\u015fla y\u00fczde 71,1\u2019e, ADR (Average Daily Rate) olarak ifade edilen ortalama g\u00fcnl\u00fck sat\u0131lan oda bedeli y\u00fczde 10,4 art\u0131\u015fla 82,7 avroya, oda ba\u015f\u0131 elde edilen gelir ise (RevPAR) y\u00fczde 24,4 art\u0131\u015fla 58,8 avroya y\u00fckseldi.<\/p>\n

Ayn\u0131 d\u00f6nemde Antalya\u2019da doluluk oran\u0131, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 10,4 art\u0131\u015fla y\u00fczde 65,3\u2019e, ortalama g\u00fcnl\u00fck sat\u0131lan oda bedeli y\u00fczde 3 art\u0131\u015fla 76,8 avroya, oda ba\u015f\u0131 elde edilen gelir y\u00fczde 13,8 art\u0131\u015fla 50,1 avroya ula\u015ft\u0131.<\/p>\n

“2019\u2019DA DA ARTI\u015e BEKL\u0130YORUZ” <\/strong>
\nA\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen T\u00dcROB Ba\u015fkan\u0131 Timur Bay\u0131nd\u0131r, doluluklar a\u00e7\u0131s\u0131ndan son y\u0131llar\u0131n en y\u00fcksek d\u00f6neminin ya\u015fand\u0131\u011f\u0131n\u0131 belirterek, \u015funlar\u0131 kaydetti:<\/p>\n

“Doluluk oranlar\u0131ndaki art\u0131\u015flar y\u00fczde 20\u2019leri bulurken, oda fiyatlar\u0131ndaki art\u0131\u015flar y\u00fczde 10\u2019larda kald\u0131. Oda doluluklar\u0131 belli seviyelere gelmi\u015f olsa da oda ortalama sat\u0131\u015f fiyatlar\u0131m\u0131z hen\u00fcz 2013-2014 y\u0131l\u0131 rakamlar\u0131na maalesef ula\u015famad\u0131. 2019 beklentilerimiz olduk\u00e7a olumlu. Hem doluluklarda hem ortalama oda fiyatlar\u0131m\u0131zda y\u00fczde 10-12\u2019lerde art\u0131\u015f bekliyoruz. Hemen hemen t\u00fcm turizm pazarlar\u0131 a\u00e7\u0131s\u0131ndan iyimseriz. Mutlaka ve mutlaka ki\u015fi ba\u015f\u0131 harcamay\u0131, dolay\u0131s\u0131yla gelirleri art\u0131r\u0131c\u0131 uygulamalar\u0131 devreye sokmak zorunday\u0131z. Turist say\u0131s\u0131ndaki art\u0131\u015ftan daha \u00e7ok fiyatlarda y\u00fckselme sa\u011flamaya odaklanmak laz\u0131m. 2019 y\u0131l\u0131n\u0131n en \u00f6nemli \u00e7al\u0131\u015fmas\u0131 bu olmal\u0131.”<\/p>\n

Eski fiyat seviyelerine ula\u015fmak i\u00e7in \u00f6nemli unsurun kongre turizminin yeniden canland\u0131r\u0131lmas\u0131 oldu\u011funa i\u015faret eden Bay\u0131nd\u0131r, “T\u00fcrkiye\u2019nin ve \u0130stanbul\u2019un uluslararas\u0131 kongre ihalelerinde \u00fclkemizin avantajlar\u0131yla \u00f6ne \u00e7\u0131kmas\u0131 i\u00e7in ihale \u00f6zelinde kongre kapsam\u0131na KDV muafiyeti uygulanmas\u0131 fayda sa\u011flayacakt\u0131r. Meclis g\u00fcndemine gelecek torba yasa ile 2019 UEFA S\u00fcper Kupa Finali ve 2020 UEFA \u015eampiyonlar Ligi Finali i\u00e7in UEFA\u2019ya vergi g\u00fcvencesi veriliyor.” ifadelerini kulland\u0131.<\/p>\n

Bay\u0131nd\u0131r, kat\u0131l\u0131mc\u0131 futbol kul\u00fcpleri ve organizasyonda g\u00f6revli \u015firketlerden merkezi T\u00fcrkiye\u2019de bulunmayanlar\u0131n, bu m\u00fcsabakalar i\u00e7in yapt\u0131klar\u0131 i\u015flerde KDV \u00f6demeyece\u011fini aktaran Bay\u0131nd\u0131r, “Bu talep bizim de dile getirdi\u011fimiz, birebir ayn\u0131 mahiyette ‘kongre turizminden belli s\u00fcre ile KDV al\u0131nmas\u0131n’ \u00f6nerimizi hat\u0131rlatt\u0131. Yani, ayn\u0131 muafiyet di\u011fer uluslararas\u0131 kongre-toplant\u0131 etkinliklerinde de uygulanmal\u0131.” de\u011ferlendirmesinde bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00dcROB Ba\u015fkan\u0131 Timur Bay\u0131nd\u0131r: “Doluluk oranlar\u0131ndaki art\u0131\u015flar y\u00fczde 20’leri bulurken, oda fiyatlar\u0131ndaki art\u0131\u015flar y\u00fczde 10’larda kald\u0131. 2019 beklentilerimiz olduk\u00e7a olumlu. Hem doluluklarda hem ortalama oda fiyatlar\u0131m\u0131zda y\u00fczde 10-12’lerde art\u0131\u015f bekliyoruz” a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n","protected":false},"author":1,"featured_media":39,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,10],"tags":[19,18,20],"class_list":["post-38","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-manset","tag-otel-doluluk-oranlari","tag-oteller","tag-turizm"],"_links":{"self":[{"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/posts\/38"}],"collection":[{"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":1,"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":708,"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/posts\/38\/revisions\/708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/media\/39"}],"wp:attachment":[{"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/habergunleri.com\/index.php\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}